6.25.2011

ooohhhh baby i like it rawwwwww...

This piece was for one of my fav AD's, and all around nice guy Greg Crippen. It was about raw milk being illegal in new Jersey, and really, on a grander scale - the whole idea of people wanting to get milk straight from the source. The editor had an idea in mind, but i pitched some ideas too - I wanted to play around with it being illegal and all shady - thats a pretty funny way to show getting milk - i also wanted to show that its sad for the people who cant buy it, blah blah blahin the end we went with the editors idea of getting the milk straight from the source, and the udder acting as a tapI tried a more refined rough that "zoomed out" to show more of the scene but in the end we zoomed back it - which made sense, to have the focus show the tap and udder more. Check out the article here. Thanks Greg!! you're the man

7 comments:

Dominic Bugatto said...

Nicely executed and thought out.

Nimit Malavia said...

Some of those roughs actually made me laugh out loud! Great job Pete!

mark smith said...

The final works really well but that top rough is hilarious! Love it.

pete ryan said...

Thanks guys! my fingers were crossed for the cocaine / milk one - bit extreme though ;)

Kyle T. Webster said...

Dude, ideas 2 and 3 were totally the way to go- brilliant. Oh well - your final is still beautifully done, but those sketches were money.

pete ryan said...

Thanks Kyle!!

Colleen said...

The final is great, but two, three and yes, even five, (and this entire blog) are all fantastic examples of how great your conceptualizing skills are! Unmatched. Cheers.