The logo needed to get across a sense of Urgency, and tie it simply back to education. there were a lot of steps taken before i realized that a simple siren was a great way to get across a feeling of emergency and urgency, and conveniently its the same shape as the eraser on the end of a pencil.
excellent.
Thus:
The logo appears in a variety of incarnations - and will also be seen writing out "Wake up Connecticut" on a sheet of lined paper (conveniently mimicking the shape of the state).The next part of this is the illustration for the first initiative - we needed to get across the idea that people werent taking action, they were just ignoring the problem. thus:
I was pretty excited about the solution, because it seemed to capture what we were going for perfectly. I'll post more of the campaigns as they spring into action!
3 comments:
brilliant ...... look forward to more postings!
Ooooh. I like the ostrich one. Very clever and well executed.
so strong...smart piece.
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