yellow

This idea took almost two days to come up with.
I know, its crazy to spend that long concepting for a project - but sometimes its the only way its going to happen. a few weeks ago I was approached by UofT's law magazine "Nexus" to illustrate an article about finding a balance between the consumer/investor/corporate vs. citizen interests. The article stated how, due to a larger amount invested politically - consumer and corporate interests tended to be heard over that of the average joe. My job was to show the citizen finding room for their voice within this - thought it would be clever to take the lines from a bar code and use them as speech lines. not only does it take some space from the corporate, but gives some to the citizen. This was NOT AN EASY idea to come up with. i spent one full day working on it - and when i went to review what i had come up with, realized it was all crap and started again. at one point i thought about giving up illustration all together as i had "lost it". I freaked out, threw up my hands, then, like always - picked up the pencil again and went back at it. Another day went by (at this point the roughs were due the next day ... along with other projects) and finally, some good stuff. And thats what made getting some good ideas feel awesome - because it was so hard. correction - it IS so hard. the only shortcut is sitting at your desk, swearing to yourself, hating everything - until, ultimately, it works out.
At least thats my process.