Very quick piece for the WSJ, about knowing the right direction to take your investment. will it be in your companies 401k, or an IRA? etc. This idea came up pretty organically. I was thinking about the line "whatever direction the wind takes you" - which got me thinking of a weather vane. I always think of a rooster or goose as part of the weather vane, and it didnt take much thought to add a little egg under that goose. A no brainer, and a solid solution for the problem, i think.
However, this wasnt the initial image that was chosen. this was: but, as it turns out - another illustration printed today had a question mark - so we went with plan B. always fun working with the WSJ.