ConnCan, can you do the ConnCan, can you do the ConnCan, can you do the can?

Last month I worked with the fine people at ConnCan on their newest education reform campaign called "Wake up Connecticut". The Job required creating a logo for the campaign, as well as a series of illustrations to help roll out the corresponding initiatives.
The logo needed to get across a sense of Urgency, and tie it simply back to education. there were a lot of steps taken before i realized that a simple siren was a great way to get across a feeling of emergency and urgency, and conveniently its the same shape as the eraser on the end of a pencil.
Thus:The logo appears in a variety of incarnations - and will also be seen writing out "Wake up Connecticut" on a sheet of lined paper (conveniently mimicking the shape of the state).
The next part of this is the illustration for the first initiative - we needed to get across the idea that people werent taking action, they were just ignoring the problem. thus:I was pretty excited about the solution, because it seemed to capture what we were going for perfectly. I'll post more of the campaigns as they spring into action!


Leslie said...

brilliant ...... look forward to more postings!

Mariah Burton said...

Ooooh. I like the ostrich one. Very clever and well executed.

brezinka said...

so strong...smart piece.