Cool spread and spot I recently did with my old friend Steve at Canadian Wildlife. The article was about how Canada is not living up to their responsibility to protect our oceans from things like over-fishing, pollution etc. I thought a lot about the best way to show this, and tried a lot of ideas - until the perfectly simple idea of a lifeguard, in his tower turned AWAY from the ocean, rather than monitoring it came to me. I was so excited about that idea I almost pitched only it - but then i pitched a bunch of others too. Nice of Steve to trust me with some hand lettering as well.
Heres the spot:and some of the sketches i sent:


Justin Renteria said...

When the perfect idea comes along, you think to yourself, this is the ONLY thing that could work. You got it, Pete. Excellent!

Anonymous said...

I thought the fish idea was good too...sure putting him thru the wringer.