Groceries!

Coupla new pieces for Canadian Grocer Magazine (yes, thats a magazine) about the current state of the grocery industry, here in Canada. First, and i really thought this was a fun idea (if you have to use a fever line, it better be reasonable) about the industry profit stall. wanted to have a really smart grocery related way to show stalling, or proceeding on its own time - ketchup seemed like a great way to show that - and what luck, its red like a fever line!

 the next was just the empty state of the industry in general - things look ok on the outside, but theres no substance.

and some roughs