6.02.2009

hot off the presses

Heres a cover recently finished for Broward New Times in Florida. The article was really challenging - to give you an overview - Basically the story is on this guy who's company would buy out insurance policies from AIDS patients and then sell them to investors while falsifying the time the client had to live with their own doctors. - a classic Ponzi pyramid scheme. Roughs to final was a bit of a tight deadline so pressure was on. I sent in some of - what i consider - really strong ideas. The solution they picked wasnt my initial favourite, i felt it was a bit too graphic and simple (which ironicly seems to be what im into lately) - but when considering laying out the type and header etc. it really made the most sense. in the end i think it was for sure the right way to go. Because they print on newsprint we really pushed the colours to be nice and bright. I loved working with Miche the AD and hope to again soon. heres some of the 7 roughs i sent in (my favs) as well as the final. sorry the final i posted is a bit pixel-ly - also sorry for using so much blue lately...i'll lay off.
this was my fav idea!...initially

5 comments:

bryce huffman said...

wow. clever... actually all of the were pretty clever... the word clever starts to sound kinda weird if you type it too much.

Daniel Hertzberg said...

Man, doing all that drawing to find a solution really paid off. CRAZY good stuff here, and I'm glad they went with that one. It's so immediate and striking. Sometimes it's the idea that just dictates everything, huh?

Ian Herring said...

So damn eye-catching, great job Pete.

Juan Carlos Solon said...

Hohoohohoho I love this!!!

pete ryan said...

thanks guys!!!