1.09.2011

Heavy Metal (Detector)

Heres a piece for todays WSJ. I was working with the blurb "where jobs are" - then later the article which elaborated a bit more and was essentially explaining which industries are hiring in 2011. My initial idea was to show a circled job in the classifieds (as the article spoke of finding a job, as well as looking) the circle would double as the end of a metal detector. - kinda, you know, detecting the jobs that are hiring. I got the go ahead from Mark, who felt It would work better with just a regular metal detector. Fair enough - but I decided to see both through to final - Maybe when Mark saw it he'd get what I was going for. Below are the two finals, Mark decided to go with his version and he was right to do so. Mine just doesnt read as immediately. I still like the idea OF the idea - but Im glad I had someone to steer me away from the rocks. Thanks Mark, great working with you as always - love those quick overnight finishes. Winner

6 comments:

s said...

I prefer yours

mark smith said...

I prefer yours too, it stands out more and I knew what it was immediately.

pete ryan said...

Thanks guys!

Mitch Bunt said...

Yeah yours is great, such a clever idea. Thanks for the comment by the way :)

pete ryan said...

Thanks Mitch!

Ale Diaz said...

Another vote for yours :)