12.05.2011

Bloomberg Businessweekend at Bernie's

In September, when in New York I had a portfolio review at Business Week. I had only been to NY twice before so the city for me is pretty hard to navigate. As scheduling is always hard for everyone, the only time that worked was about two hours after my flight landed - this scared me, but i didnt want to miss the opportunity. I arrived at their building about 30 minutes early and decided to wait across the street at a sandwich shop. About 2 minutes after sitting down, another customer fumbled and spilled lemonade all over my shirt and crotch. 20 minutes till my review. I panicked, went outside, took off my sweater and frantically padded away at myself. 15 minutes. I decided to push past it, walked across the street and into the lobby and announced "I have a review at Business Week". I was in the wrong building ... by a lot! The real building was across town. I ran out, jumped into a cab with my girlfriend and raced towards the real location. 10 minutes. Then, we hit traffic and the cab stopped moving. I decided to get out and run. About 5 minutes into running i looked to the street and saw my girlfriend wiz by in the cab i had abandoned. DAMN! it pulled over, and i jumped back in. 2 minutes later, we pulled up to the Bloomberg building and i ran in. Big thanks to Maayan, Shawn and Lee for being kind about me showing up a few minutes late, and giving me so much of their time.

Anyway, Business Week is a real dream client for me and it was an excellent and exciting process to be able to contribute to their beautiful and brilliant magazine. The piece was about "across the board" financial cuts - bankers are being laid off and there is no job for them to turn to, because ALL of the banks are cutting. Replacing the bits on a chainsaw with little banks seemed like a no-brainer - Thanks to Shawn for helping me get the image to interact with the page a little bit.
Thanks for reading.

6 comments:

Anonymous said...

See how much worse it could of been, if you had your lucky stone in your pocket...oh yeah, I forgot, you lost yours. Wanna borrow mine?
Nice work...very cutting.

leslie said...

very cutting edge Pete! ..... and what a great background story too!

Justin Renteria said...
This comment has been removed by the author.
Justin Renteria said...

oops typo. Excellent work, my friend! I received that issue in the mail recently and was psyched to see your work. Keep it up!

pete ryan said...

thanks y'all! glad you saw it in real life Justin!

Yuta Onoda said...

Love it as always!! :) and glad you made it for the review!